Build a fanbase that comes back.
Dwell helps sports organizations keep fans engaged all season, automate ticket renewals, and coordinate player families \u2014 from a single platform built for community.
The Problem
What sports orgs are dealing with today.
Season Ticket Churn
Renewal season arrives and fans have mentally moved on. No touchpoints since the last game.
Game Day Coordination
Getting parking, schedule, and seating updates to thousands of fans on game day is chaos.
Player Family Disconnect
Parents miss games, miss updates, and feel out of the loop all season long.
The Contrast
The Broken Status Quo vs. The Dwell Way
One email blast 30 days before deadline — low open rate
Automated renewal path starting 60 days out, with early-bird offer at day 30
Social media post that fans may or may not see
SMS broadcast to all fans in under 60 seconds, with parking and gate info
Email newsletter once a month, buried in inboxes
Weekly game-day SMS reminder with opponent, location, and kickoff time
Ticket booth sign-up sheet — paper, manual, slow
NFC tap at the gate or QR at concessions creates fan contact instantly
Total silence from November to March
Off-season path: highlights, alumni content, season preview, countdown to opening day
Gate count in one system, email in another, phone calls in a spreadsheet
Unified dashboard: fan contact growth, broadcast engagement, renewal rate
Capabilities
Built for organizations that run on community.
Season Ticket Renewal Path
- Auto-starts 60 days before season end
- Early-bird offer embedded in day-30 message
- Non-renewer follow-up path fires automatically
Game Day Broadcasts
- SMS to all fans in under 60 seconds
- Segment by section, season pass tier, or family type
- Two-way — fans can ask questions and get replies
Player Family Coordination
- Weekly game reminders with opponent and location
- Player spotlight included in the weekly SMS
- Family replies go to team coordinator inbox
Gate & Concession NFC Capture
- Tap at entry to join the fan list
- QR at concessions for mid-game opt-in offer
- Contact created instantly, path auto-starts
Off-Season Engagement Path
- Keeps fans warm between November and April
- Highlight reel, alumni features, season preview content
- Countdown SMS to opening day builds excitement
Fan Analytics Dashboard
- Season ticket renewal rate year over year
- Game day check-in volume per home game
- Fan contact growth and broadcast engagement rates
The Workflow
From first game to season ticket holder \u2014 automated.
Fan taps NFC at the gate
Contact created. Welcome SMS fires: "You're now on the official fan list. Stay tuned for game day updates and exclusive offers."
Season path begins
Schedule link in week 1. Midseason highlight in week 6. Final home game reminder in week 12. All automatic.
60 days before season end
Renewal path auto-starts: "Lock in your seats for next season. Early-bird pricing ends [date]."
Off-season — engagement continues
Off-season path keeps the community warm. Countdown to opening day fires in March. Fans never go cold.
The Contact Journey in Action
Tyler Goes from Fan to Family
Follow Tyler's complete journey through Dwell — from the first text to long-term engagement. Every step is real, every feature is live on the platform today.
Bought Two Tickets. From a Livestream.
Tyler was watching a local semi-pro soccer match on a livestream and texted FANS for early ticket access. Dwell responded: "Welcome to the supporter community, Tyler! ⚽ Season opens March 8 — early bird tickets are $12. Want a link?" He bought two. Contact created. Source: SMS Keyword.
QR on Ticket Stub. Three More From the Scoreboard.
Tyler showed up to the opener and scanned the QR code on his ticket stub. His in-person attendance was logged. At halftime the scoreboard flashed the keyword. Three people near Tyler scanned it. The stadium itself became an acquisition channel.
Behind-the-Scenes Invite. He Brought His Family.
Tyler's fan Path ran all season: match day reminders, post-win texts, a halftime score alert. After match 4: "Tyler — you've been to every home game. We want to give you something." He got a behind-the-scenes invite. He brought his family. He told everyone.
Four-Game Pack. Before the General Sale.
Season ended. Tyler went quiet for five months. August: "Tyler — Season 2 starts in 6 weeks. Your early bird window opens tomorrow. Want first access?" He bought a 4-game pack before the general sale. He brought a new friend.
Coordinator Left. 1,840 Fans Stayed.
When the Fan Engagement Coordinator left mid-season, all 1,840 fan contacts — every conversation, every path enrollment — stayed put. The incoming coordinator picked up without starting from zero. The Athletic Director saw fan base grew 34% in one season in her dashboard.
Bought Two Tickets. From a Livestream.
Tyler was watching a local semi-pro soccer match on a livestream and texted FANS for early ticket access. Dwell responded: "Welcome to the supporter community, Tyler! ⚽ Season opens March 8 — early bird tickets are $12. Want a link?" He bought two. Contact created. Source: SMS Keyword.
Keyword Opt-In · Instant Ticket LinkQR on Ticket Stub. Three More From the Scoreboard.
Tyler showed up to the opener and scanned the QR code on his ticket stub. His in-person attendance was logged. At halftime the scoreboard flashed the keyword. Three people near Tyler scanned it. The stadium itself became an acquisition channel.
QR · Scoreboard Keyword · In-Person CaptureBehind-the-Scenes Invite. He Brought His Family.
Tyler's fan Path ran all season: match day reminders, post-win texts, a halftime score alert. After match 4: "Tyler — you've been to every home game. We want to give you something." He got a behind-the-scenes invite. He brought his family. He told everyone.
Season Path · Milestone RecognitionFour-Game Pack. Before the General Sale.
Season ended. Tyler went quiet for five months. August: "Tyler — Season 2 starts in 6 weeks. Your early bird window opens tomorrow. Want first access?" He bought a 4-game pack before the general sale. He brought a new friend.
Season Renewal Path · Early-Bird TriggerCoordinator Left. 1,840 Fans Stayed.
When the Fan Engagement Coordinator left mid-season, all 1,840 fan contacts — every conversation, every path enrollment — stayed put. The incoming coordinator picked up without starting from zero. The Athletic Director saw fan base grew 34% in one season in her dashboard.
Contact Journey · Network Analytics“Our renewal rate went from 62% to 81% in one season. The difference was the automated renewal path that started two months early.”
Director of Fan Engagement, Minor League Team
Build a fanbase that never goes cold.
Dwell keeps your fans engaged from opening day through the off-season \u2014 and brings them back for the next one.