The first agent to respond wins.
Dwell helps real estate agents and brokerages respond to leads in under 60 seconds, automate buyer nurture paths, and build the referral machine every agent needs.
The Problem
What real estate teams are dealing with today.
Lead Response Time
The first agent to respond wins the client. Your team is responding in hours. Competitors respond in minutes.
Open House Fall-Off
Visitors sign in on paper, get filed in a folder, and are never contacted again.
No Systematic Nurture
Your pipeline lives in your head. There is no structured follow-up between first contact and closing.
The Contrast
The Broken Status Quo vs. The Dwell Way
CRM notification arrives, agent calls 6 hours later
Automated SMS fires within 60 seconds: "Hi [Name], I'm your agent — what are you looking for?"
Paper sign-in sheet collected, manually entered on Monday
NFC tap or QR creates contact on the spot — follow-up path starts before they leave
Agent manually texts listings when they remember
Automated 6-touch sequence: market updates, listings, tour scheduling link
Cold calls from an expired listings list
Keyword opt-in campaigns: "Text SELL to [number] for a free home valuation"
Christmas card once a year, if that
1-year anniversary path and referral ask — automated, personal, perfectly timed
No idea which lead source converts best
Contact source tracking: keyword vs. open house NFC vs. web form, by conversion rate
Capabilities
Built for agents who want to close more deals.
60-Second Lead Response
- Keyword opt-in starts a conversation instantly
- Automated first SMS before any competitor calls
- Reply goes directly to the agent's inbox
Open House NFC Check-In
- Tap at the kitchen counter — contact created instantly
- Replaces the paper sign-in sheet permanently
- Follow-up path starts before the open house ends
Buyer Nurture Paths
- Automated 6-touch sequence over 4 weeks
- Market update, listing alerts, showing scheduling link
- Conditional: active searcher vs. just browsing
Seller Keyword Campaigns
- "Text SELL for a free valuation" in every ad
- Immediate reply opens the conversation
- Seller nurture path fires automatically
Anniversary & Referral Paths
- 1-year home anniversary SMS — automated
- Month 13: referral ask at the perfect moment
- Zero manual tracking, zero missed anniversaries
Source Analytics
- See which lead source converts best
- Track open house check-in volume per listing
- Average days from first contact to showing
The Workflow
From first keyword to closed deal to referral — automated.
Buyer texts keyword from listing ad
"Hi! I'm [Agent Name] — I'd love to help you find the right home. What area are you searching in?" — within 60 seconds.
Buyer nurture path begins
Market update on day 2. Curated listings on day 5. Showing scheduling link on day 10. All automatic.
Showing scheduled
Buyer replies, conversation continues in the shared inbox. Agent picks up the relationship, warm.
Closed — then re-engaged at year one
Anniversary path fires: "Happy 1-year anniversary in your home! Know anyone looking to buy?" One click. Real relationship.
The Contact Journey in Action
David Gets the Home Before It's Gone
Follow David's complete journey through Dwell — from the first text to long-term engagement. Every step is real, every feature is live on the platform today.
Reply at 11:01 PM. Showing Booked Before Sleep.
David submitted a contact request on Zillow at 11pm. By 11:01pm: "Hey David — saw your interest in the Northside listing. I'm Sarah. This one's getting multiple offers. Can we set up a showing tomorrow?" He replied YES. The showing was booked before he went to sleep.
Three Open Houses. Every Tap Tracked.
David toured three open houses that weekend. Each had an NFC card at the entrance. He tapped all three. Sarah got a real-time notification for each tap and knew exactly which homes David had visited and in what order — without asking.
The Listing Not Yet on Zillow
David wasn't ready to offer yet. Every two weeks: one specific market insight, personal-feeling. Day 45: "David — a home just listed in your target neighborhood. It's not on Zillow yet. Want the details?" He said yes. It became his home.
1-Year Anniversary Text Became a Referral
One year after closing David got a text: "Happy 1-year home anniversary, David! 🏡 If you ever think about selling — or know anyone looking — I'm here." He screenshots it and sends it to a friend who's looking. That friend becomes Sarah's next client.
Agent Leaves. Data Stays. Client Stays.
When an agent goes on vacation, contacts are reassigned with the full Contact Journey intact — every property toured, every text exchanged, every promise made. The receiving agent knows exactly where the conversation left off. Before Dwell, that relationship walked out the door.
Reply at 11:01 PM. Showing Booked Before Sleep.
David submitted a contact request on Zillow at 11pm. By 11:01pm: "Hey David — saw your interest in the Northside listing. I'm Sarah. This one's getting multiple offers. Can we set up a showing tomorrow?" He replied YES. The showing was booked before he went to sleep.
60-Second Auto-Response · Form CaptureThree Open Houses. Every Tap Tracked.
David toured three open houses that weekend. Each had an NFC card at the entrance. He tapped all three. Sarah got a real-time notification for each tap and knew exactly which homes David had visited and in what order — without asking.
NFC Check-In · Real-Time AlertsThe Listing Not Yet on Zillow
David wasn't ready to offer yet. Every two weeks: one specific market insight, personal-feeling. Day 45: "David — a home just listed in your target neighborhood. It's not on Zillow yet. Want the details?" He said yes. It became his home.
60-Day Buyer Path · Targeted Alerts1-Year Anniversary Text Became a Referral
One year after closing David got a text: "Happy 1-year home anniversary, David! 🏡 If you ever think about selling — or know anyone looking — I'm here." He screenshots it and sends it to a friend who's looking. That friend becomes Sarah's next client.
Anniversary Path · Referral TriggerAgent Leaves. Data Stays. Client Stays.
When an agent goes on vacation, contacts are reassigned with the full Contact Journey intact — every property toured, every text exchanged, every promise made. The receiving agent knows exactly where the conversation left off. Before Dwell, that relationship walked out the door.
Contact Journey · Role-Based Access“I signed a buyer 3 days after an open house because I was the only agent who followed up. Dwell sent the text before I even got to my car.”
Real Estate Agent, Residential Brokerage
Respond first. Close more.
In real estate, speed is the edge. Dwell gives you a 60-second automated response to every lead \u2014 so you can focus on closing.